Meghan Markle's As Ever brand sells out in under an hour despite high prices

foxnews.com:

Meghan Markle's new brand sold out in less than an hour despite the high price of some items. "Our shelves may be empty, but my heart is full!

We sold out in less than one hour and I can’t thank you enough…for celebrating, purchasing, sharing, and believing," the Duchess of Sussex shared on Instagram. "It’s just the start @aseverofficial Here we go!" Markle's As Ever line included eight items inspired by the Duchess' love of cooking, entertaining, and hostessing.The first drop for the brand noted limited quantities of a crêpe mix, shortbread cookie mix, a few flavors of tea, flower sprinkles, honey and a raspberry spread. "*Limited quantities for each seasonal drop*," a post announcing the items were available read on As Ever's official Instagram account.The brand is expected to expand seasonally, adding new products for each drop.

The As Ever line sold out despite high prices for the everyday household items. Markle priced the jar of honey at $28 and raspberry spread in keepsake packages for $14. "You paid $14 for ‘spread’ that costs 3-4 bucks at any local grocery store," one user wrote in reply to the news on X. "So funny watching the squad lose all their money to a narcissist and sociopath.

It's richly deserved!" "Definitely cheaper than I thought but still WAY overpriced-and like I suspected-sold out.That means nothing, just scarcity marketing.