Meghan Markle brutally mocked by Prince William and Kate's pals with savage nickname for her brand

dailyrecord.co.uk:

Prince William and Kate Middleton's friends have reportedly given Meghan Markle's new lifestyle brand a rather scathing two-word nickname.

The Duchess of Sussex has recently rebranded her business, American Riviera Orchard, to 'As Ever', stating that the change was made to broaden the range of products beyond Santa Barbara.

In an Instagram update, Meghan shared that the brand would continue to focus on "everything I cherish" - which includes gardening, entertainment, and food, the Express reports.Despite the expansion, she assured that fruit preserves will remain a central product, playfully noting "everyone knows jam's my jam".According to Bella magazine, this rebranding has elicited some mockery from the circle of friends of the Prince and Princess of Wales, who have allegedly nicknamed the venture "As If," suggesting skepticism about its success.

One supposed friend commented: "It's caused quite a bit of laughter within the group. WhatsApp messages have been going back and forth.