Rob LeDonne As the coronavirus began to grip the world just over a year ago, the designer Patrick Henry, known professionally as Fresh, saw it as a call to action. “I was like, ‘Damn, everyone right now is really having a rough time,’” Fresh tells Variety of those early days. “The question was ‘What can we do with our success to move in a direction to help people?’”Going from homelessness in 2017 to becoming the founder and creative director of the Los Angeles-based luxury fashion house RichFresh, the designer is perhaps best known as the mastermind behind the Weeknd’s red suit for his “After Hours” campaign.
Most recently, RichFresh created the peach-colored suit that Justin Bieber flaunts in his video for “Peaches.” With major buzz.
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