Meek Mill and WME Strike Strategic Partnership

variety.com:

Jem Aswad Senior Music EditorVeteran rapper and activist Meek Mill and talent agency WME have formed a strategic partnership focusing on the next wave of cultural leaders, according to an announcement issued Thursday.

The agency will also represent Mill in all areas.The relationship is part of Meek’s new initiative Culture Currency, “designed to expand Meek’s business while identifying and supporting his network of artists, athletes, and entertainers so that they can take better advantage of their influence on culture, and open up more opportunities for them within the entertainment, brand and business space,” the announcement states.WME will represent Mill in all areas while working together to identify talent to potentially represent or partner with, and in turn who can benefit from the resources and global reach of the agency that spans film, television, music, books, digital, endorsements and more.

Meek Mill said, “The partnership between WME and Culture Currency is a strategic hybrid structure that will bring resources and opportunities to entertainers.

I have grown and learned the business in an unorthodox way that is effective through relationships built on talent and creativity.