Mediawan Rights, Studiocanal Ally to Sell Groundbreaking Sports Commentating Talent Contest ‘Hit the Mic!’
variety.comJohn Hopewell Chief International Correspondent In an alliance of two of the most powerful TV companies in Europe, and signalling Canal+-owned Studiocanal’s new drive into unscripted, Mediawan Rights and Studiocanal are bringing to market at Mipcom “Hit the Mic! – A New Voice for Sports,” a format which achieves the big ask of breaking new ground in non-fiction talent contests.
As produced by Canal+ and Black Dynamite Production, a Mediawan label, the sports TV talent contest turns on soccer match commentating.
The strength of its concept, however, “lies in its ability to adapt to all sports, promising to reveal exceptional commentators capable of transforming each discipline into an unforgettable experience,” Mediawan Rights and Studiocanal observed in a written commentary Wednesday.
The first format in the world entirely dedicated to the art of sports commentary, ‘Hit the Mic’ Aird from April 2024, as the Champions League hit its crunch matches, averaging 400,000 viewers per episode, including catchup.
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