Media Execs, Tech Vets And Legal Experts Debate AI’s Impact At CES: “Devastating Threat”, “Net Positive” … Or Both?

deadline.com:

Saying that AI was discussed at CES last week is a bit like saying oxygen was breathed during the giant tech confab. There was simply no way of avoiding the topic.

For Hollywood, which has been unsettled by the rise of the technology over the past couple of years, the conversation swung from near-utopian levels of optimism to deep-seated mistrust and fear.

Generative AI is widely seen as a force that needs to be reckoned with, as it poses significant ethical, financial and legal challenges, with many in the creative community nervous about job security or the future value of their work.

Even though strides were made and protections earned by the WGA and SAG-AFTRA during the dual strikes of 2023, the uncertainty remains.