While most individuals embark on health regimes at the beginning of January, swapping fast food for fruits and vegetables, one man has taken a different approach.
Competitive eater Zach Zona, known on Instagram as @zona. eats, is eating McDonald's every day for 100 days to "prove he doesn't gain weight and has been posting videos of his daily McDonald's meals so fans can follow along.
He claims he's undertaking this challenge to demonstrate that he won't put on any weight, though some followers remain sceptical.
Zach kicked off his fast-food eating challenge on November 27, sharing a video of himself consuming a McDonald's hamburger on Instagram.
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