Max Sports Tier: Warner Bros. Discovery’s JB Perrette And Luis Silberwasser On Its Role In NBA Renewal Talks And The Delicate Task Of Managing Pay-TV Relationships In The Streaming Era
deadline.comAfter years of talk — mostly by the previous corporate regime — a live sports streaming tier is finally coming to Max. The $10-a-month streaming add-on will go live on October 5, just before the start of the Major League Baseball playoffs.
Live coverage of the NBA, NHL and NCAA March Madness will be simulcast on Max, though linear networks will still carry the action — a key point of difference with other streaming offerings.
The tier will only be available as part of Max, and existing subscribers will get free access during a trial period ending next February 29 before they are asked to pay for it.
It’s a big leap for Warner Bros. Discovery, whose corporate ancestor, WarnerMedia, saw a previous sports streaming venture, B/R Live, quickly fizzle due to glitchy tech and trouble securing enough must-see live events.
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