Max Launches New Homepage Personalization System: Here’s How It Works and What Changes Are Next
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variety.comJennifer Maas TV Business Writer Max subscribers may not have noticed yet, but Warner Bros. Discovery quietly began rolling out a new homepage personalization system last December, when it began A/B testing the redesign.
Now, as of the end of July, the changes have been implemented across all U.S. adult profiles. So what’s new on the Warner Bros.
Discovery-owned streamer’s homescreen? Essentially, Max is now smarter about which TV shows and movies it recommends for each individual user’s profile — and which ones to stop suggesting, if the data shows you aren’t interested in them.
The goal, as with most of Max’s product updates, is to more efficiently connect viewers with content they love, Warner Bros.
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