Max Accounts for 80% of All Warner Bros. Discovery’s Streaming Audience for Olympics Across Europe
variety.comElsa Keslassy International Correspondent In just two days, Warner Bros. Discovery’s Max and Discovery+ streaming services pulled in more unique viewers for the Paris Olympics than for the entire summer Olympic Games in Tokyo in 2021.
Max, which launched internationally ahead of the Olympics to enlist new subscribers, has benefited from strong momentum. Max has accounted for 80% of Warner Bros.
Discovery’s total streaming audience for the Olympics in Europe, according to WBD. Five times more streaming viewers have watched the Paris games compared with the same period for the Tokyo Olympics, the company said.
In addition, over the opening weekend, WBD set a new record for retail gross streaming subscriber acquisitions in a single day across Europe, ahead of its expectations.
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