Mattel CEO Talks ‘Barbie’ Economics, Calls Film A “Template” For Toymaker’s IP Strategy
deadline.comBarbie will contribute more than $125 million in gross billings to Mattel this year, the toymaker’s CFO said today in a shout-out to the “nice contribution” from the blockbuster film as it closes in on $1.4 billion worldwide.
Chief financial officer Anthony DiSilvestro, speaking alongside CEO Ynon Kreiz at a Goldman Sachs media conference, said cash will continue to flow through 2024 and beyond.
Mattel, which owns the IP to the doll launched in 1959, has a meaningful economic participation in the Warner Bros. film, the execs said. “Our economics are a function of the revenue, as well as profit participation, which scales up with the success of the movie,” according to DiSilvestro.
He said the$125 million includes direct movie participation plus sales of toys and consumer products. Mattel defines gross billings as amounts invoiced to customers, excluding adjustments.
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