Marvel Drops ‘Daredevil: Born Again’ and ‘Ironheart’ Trailers at Disney Upfront as Bob Iger and ‘The Bear’ Season 3 Also Stir Up Buzz
variety.comJennifer Maas TV Business Writer The theme of Disney‘s 2024 upfront presentation to advertisers Tuesday was “connections” — and not just because of the running bit started by “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” star Rob McElhenney, which involved their constant replaying of a five-second ad spot that said “Connections!” with a Disneyified logo and voiceover.
No, the symbol of unity across Disney’s brands was made up of a slew of announcements from Marvel, and about such other high-wattage projects as “Star Wars,” “The Bear,” “Only Murders in the Building,” the “Wizards of Waverly Place” sequel series, “9-1-1,” Ryan Murphy’s new slate of FX titles and more franchises with intersecting talent.
Disney kicked off the event when Oscar-winning “Poor Things” star Emma Stone introduced the Mouse House’s big boss, Bob Iger — a job like that would traditionally go to a top ABC star.
The use of film talent like Stone and Reynolds signals the upfronts are no longer just about television for Disney. UPFRONTS 2024: View Variety‘s full coverage. When CEO Iger took the stage, he said this appearance at the Javits Center in New York City marks his first address at an ABC upfront presentation in 30 years. “Today we’re going to share with you the incredible projects that we’re working on,” Iger said. “And later Jimmy Kimmel will be out to tear them all apart.
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