Martin Lewis has issued a new scam warning after topping the list of the most commonly used famous faces to trick people into parting with personal or financial details in fake online advertisements.
The consumer champion said topping the list was the “worst compliment” he’s ever had after analysis by MoneySavingExpert.com (MSE.com) discovered that his image was used more than 1,150 times by fraudsters.
MSE.com analysed data from Action Fraud, looking at how frequently public figures were mentioned in scams reported to it in 2022 and 2023.
It found that Taylor Swift, Rod Stewart, Lewis Capaldi, Adele and Holly Willoughby were among the people whose celebrity profiles have been commonly misused in scam adverts.
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