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Martin Lewis abruptly 'interrupts' ITV Soccer Aid to deliver 'important information' to fans

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ITV's Soccer Aid viewers had a surprise visit from Martin Lewis, the Money Saving Expert, on Sunday night, who interrupted proceedings with an "important" message for viewers.

The financial guru took over the coverage of the star-studded event, hosted by Dermot O'Leary and Alex Scott, on Sunday evening (June 9).In the middle of the evening, he appeared on screens with a helpful reminder for the millions of people thinking about donating to the charity football match's cause this year, UNICEF.

He began: "Hello to everyone watching Soccer Aid. I'm sorry to interrupt, but I have some important information."Unlike other times when his urgent warnings can help money-savvy consumers make money by switching banks, or to get the financial help they are entitled to, his interruption was to ensure that people maximised their donations during the event, which raised millions for the UN's children's charity, reports the Express. READ MORE: Taylor Swift brings curtain on Edinburgh Eras tour by saving best for last The 52-year-old revealed that charities across the UK miss out on hundreds of millions pounds in unclaimed Gift Aid every year.

Urging the public to donate to UNICEF, Martin implored them to "say yes to Gift Aid''. He explained: "When most people are paid, 20 per cent of tax is usually taken off.

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