EXCLUSIVE: Long-serving Amazon exec Martin Backlund has become MD for Prime Video Nordics, we’ve learned. He is exiting his post as Prime Video’s Head of Content to take the post.
Replacing him in the UK is Tushar Jindal, who is being upped from his Head of Movies for Prime Video UK role. Backlund now has a remit to lead the Prime Video teams across the Nordics in Sweden, Norway, Denmark, Finland.
He’ll work closely with Karin Lindström’s Nordics originals team, Andreas Hjertø’s content acquisitions division and Amazon’s channels business, and on future customer features.
He’ll have control of investment, programming, marketing and partnerships. Prime Video Nordic’s line up includes U.S. titles such as The Lord of the Rings: The Rings of Power, The Boys and The Grand Tour and Nordic originals.
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