Marlène Masure is TikTok’s new General Manager, Operations, across Europe the Middle East and Africa. She has replaced Rich Waterworth, who has left the Chinese-owned social media platform.
The role gives Masure oversight of the mobile video company’s work with creators and publishers, effectively making her the organization’s content chief in the EMEA region.
Masure has been at TikTok since 2022. Before joining, she was Chief Commercial Officer for the Organizing Committee of the Paris Olympics.
Prior to that she was at Disney in France for over a decade in a variety of marketing roles. The changes mean TikTok’s GM for the EMEA region is now out of Paris.
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