EXCLUSIVE: Miroma SET, a new branding and marketing firm, has been established through the integration of several companies previously managed by London-based Reach4Entertainment.Marc Boyan, head of the Miroma Group, will steer the new platform, whose activities span sports, entertainment and technology.
Services include branding, marketing, advertising, creative design, digital product development, production and data analytics.Buzz 16, which is run by former soccer star and current team owner and TV commentator Gary Neville, is among the firms under the new tent.At launch, Miroma SET’s brands include Dewynters, SpotCo, Sold Out, Wake the Bear, which count Live Nation, AEG, IMG, MasterClass, Simba, Apple TV+ and Comcast among their
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