Market In Focus: Filmart Aims To Reassert Regional Hub Status Amid Mixed Box Office And Shifting Streaming Landscape In Asia
deadline.comAfter a successful return as a physical event last year, Hong Kong International Film & TV Market (Filmart, March 11-14) is taking place again this year against a complicated backdrop, both in terms of market realities and the shifting geopolitics of the region.
Although China’s box office has come roaring back, reaching $1.1BN (RMB8BN) over the recent Lunar New Year holiday, imported films are not sharing in the bonanza and mainland Chinese companies are not participating in international markets at the level they once did.
Last year, Filmart benefitted from the last-minute lifting of China’s strict Covid restrictions, and the reopening of the mainland China-Hong Kong border, and happily welcomed back mainland Chinese participants, including buyers and sales agents, to the show.
However, in the intervening year, Chinese producers have not been hugely focused on exports, and while small contingents of Chinese buyers have been travelling to international markets including Cannes, Berlin and the American Film Market (AFM) in Los Angeles, they have mostly just been window shopping or re-establishing relationships with Western sales companies.
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