Electra Heart was never meant to be taken seriously. Not by anyone, certainly not Marina Diamandis herself. 10 years ago today (April 27), Marina released her second album under Marina and the Diamonds; it was sarcastic and opulent, bold and brash.
It sounded nothing like anything she'd made before, or anything she's made since. It was a big project, with even bigger ambitions; to make Marina the biggest pop star in the world.
The album itself was viewed very much as an experiment. Marina had made her name with her quirky debut album The Family Jewels, a kitschy collection of alt-pop tracks heavily inspired by the likes of Kate Bush.
But Electra Heart's MO was different. Like others before her (Beyonce, Lady Gaga, Lana Del Rey), Marina donned an elusive alter-ego to help peddle the project; the bratty, self-obsessed Electra Heart, with tight blonde curls and a heart upon her cheek.
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