Mariah Carey’s E=MC2 tops U.S. iTunes chart 12 years after release

peoplemagazine.co.za:

Mariah Carey’s fans have helped get her 2008 album E=MC2 back to the top of the U.S. iTunes Album Chart thanks to a hashtag campaign on Twitter.

The superstar’s followers, known as the ‘Lambily’, have frequently used social media to get the diva’s previous releases back in the charts – in 2018 they used the #JusticeForGlitter hashtag to get the Glitter soundtrack from 2001 on the U.S.

iTunes rundown, while they also rallied to get her holiday classic All I Want for Christmas is You to the top of the Billboard Hot 100 last year.

On Monday, fans once again scored a success, seeing E=MC2, which topped the Billboard 200 upon its initial release and spawned hits including Touch My Body and Bye Bye, back to the top of the download chart.