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Marc Maron Inks Exclusive Deal With Acast for ‘WTF’ Podcast (Podcast News Roundup)

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variety.com

Todd Spangler NY Digital EditorIn today’s podcast news roundup, Marc Maron goes into business with Acast; iHeartMedia orders slate of podcasts from Bloomberg Media; Financial Times and Pushkin Industries probe the porn biz; Sony Music goes into “Binge” mode; American Girl Doll launches podcast network; and more.Top podcaster Marc Maron inked a three-year deal with indie podcast platform Acast for his podcast “WTF With Marc Maron.” The podcast will now be hosted, monetized and distributed via Acast, and Maron’s show will also be making use of the platform’s paid memberships offering, Acast+.

Maron’s podcast has approximately 55 million listens per year, primarily in North America. Maron launched “WTF” in 2009, and since then has become a mainstay in the podcasting world.

Over the years he has interviewed dozens of personalities including President Barack Obama, Kate Winslet, Keith Richards, Nicole Kidman, Stacey Abrams and Robin Williams — the last of which was inducted into America’s National Recording Registry earlier this year. “WTF With Marc Maron” will continue to be released twice a week and will be available on all major podcast platforms.

The agreement goes into July 1, 2022. “We’ve amassed an amazing catalog over the years and Acast offers us an opportunity to make it available in a way it hasn’t been before, especially in international markets,” Maron said in a statement.

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