Marc Jacobs Taps Early 2000s Icons Paris Hilton, Ashanti and More in New Ad Relaunching the Stam Bag
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usmagazine.comThe return of a legend! Marc Jacobs is bringing back one of its most iconic accessories with the help of early 2000s It Girls.
The fashion house tapped Paris Hilton, Ashanti, Ashlee Simpson and Selma Blair to star in a new ad that re-introduces the beloved Stam Bag.
The popular design, which features a quilted construction and top handle straps, was first introduced in the fall of 2005 and named after supermodel Jessica Stam — who is also featured in the campaign.
After being discontinued in 2012, the purse became a symbol of the distinct era in fashion, and now it’s back. Stam, 36, looks fierce in the promotional images, rocking a strapless dress, gloves and dramatic dangling earrings.
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