Manchester City uses ‘Roblox’ to unveil new football kit

nme.com:

Roblox to reveal the team’s new football kit.The limited edition event, which coincides with the kit’s real-world launch, gives players the chance to get their hands on a digital third kit jersey by winning a game of Football Rush in Puma And The Land Of Games.

The offer is available for two weeks. Players will also be able to purchase the kit in Puma’s Roblox gear shop.As well as players being able to get the new kit in-game, the event includes a Man City-inspired reskin of the current Puma And The Land Of Games lobby as well as “new community-created merchandise, new in-experience, layered clothing items and updates to featured activities.”Roblox has also introduced a portal between Manchester City’s Blue Moon experience and Puma And The Land Of Games, with players able to get free items when they visit both experiences.Furthermore, Puma has announced details of a Football Rush tournament that will be streamed on YouTube.

Featuring two teams of five, the winners will receive £8200 to be used in Roblox.“We’re thrilled to continue evolving our experience within Roblox with our Puma And The Land Of Games,” Puma’s creative culture director Ivan Dashkov said. “We couldn’t think of a better partner than Manchester City and this kit launch (will) push the limits by doing something different and innovative.

As we continue to test and learn in the Web3 space, we are looking forward to leveraging Roblox as a platform to connect with fans of all ages.”Our third kit goes @Roblox!.