Manchester United’s next big signing will be a LIFESTYLE expert. The club, once mocked by ex- captain Roy Keane for its prawn sandwich corporate nosh, is keen to develop its mighty brand yet further.
Bosses want a lifestyle editor with “experience in fashion, lifestyle and/or sports and apparel industry”. The successful applicant must be “confident in understanding and interested in consumer trends and the hottest new products”.
But one fan of the side, beaten 4-2 at home by arch-rivals Liverpool on Thursday, groaned: “This is all we need. “If we’re hiring I’d start off with some new midfielders.” The job ad on the club’s site also boasts: “Man United is one of the most successful and popular sports clubs in the world. “The Media Group
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