Man City get new training kit partner in Tunnel Club sponsors Asahi Super Dry
manchestereveningnews.co.ukJapanese beer company Asahi Super Dry will be the face of Manchester City's training kit this season. Following the success of the deal last year that saw the Tunnel Club renamed as part of a multi-year deal with four clubs across the City Football Group, Asahi have stepped up their commitment to City with this latest partnership.
The men's and women's teams will have the branding across the front of their tops for training and matchday warm-ups of the brand's new non-alcoholic beer Asahi Super Dry 0.0%.
Asahi replace cryptocurrency exchange company OKX, who have themselves increased their investment by becoming the new sleeve partner on a three-year deal set to earn the Blues £55m.
That is a significant increase on the previous deal with Nexen Tire, and Asahi are paying more to be the training kit of the Treble winners as well as their other deals.
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