The 2023 Major League Baseball season opens Thursday, boasting a new official advertising slogan: “Baseball is Something Else.” In terms of media presence, that phrase definitely rings true.
This season, a sport known for its decades of history on radio and TV will see direct-to-consumer streaming become an even bigger conduit to fans.
Amazon Prime Video, Apple TV+ and Peacock are back with exclusive game packages and regional sports networks like YES, NESN and Bally Sports have all gone “over the top” with pricey new subscription offerings.
ESPN+ will also stream games almost daily, though on a non-exclusive basis as online mirrors of regional telecasts. Fox Sports, another media partner of MLB, streams via its Fox Now app, which requires a pay-TV subscription.
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