EXCLUSIVE: Specialty distributor 3388 Films has acquired rights to Vietnamese smash Mai, and has set a March 22 theatrical release across North America and Europe.
From director Tran Thanh, the romance drama is now the No. 1 movie of all time in Vietnam, having crossed 500B VND ($20M) locally this past week.
Mai will go out via 3388 Films on March 22 in more than 100 locations throughout the U.S., Canada, UK, Germany, Czech Republic, Slovakia and more.
This marks the widest opening weekend for a Vietnam-produced film in North America and Europe, and the first to have a same-day theatrical release across the two continents.
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