‘Mai’: Vietnam Box Office Smash Reaches Historic Milestone With International Debut
deadline.comEXCLUSIVE: After smashing records in Vietnam, Tran Thanh’s hit romance drama Mai has now set a new milestone for an opening weekend at the international box office, becoming the first Vietnamese title to score a $1M debut outside the home market.
Beginning March 22, specialty distributor 3388 Films released the Phuong Anh Dao/Tuan Tran-starrer in nearly 200 theaters in nine countries throughout North America and Europe – marking the widest same-day theatrical release ever for a Vietnam film across the two continents.
From 154 theaters in North America, Mai grossed $917K, and added another $133K from 40 sites in the UK, France, Germany, Norway, Czech Republic, Slovakia and Poland.
This takes the global gross to over $22M. In Vietnam, it is the highest grossing film of all time. This is the third film from Tran Thanh whose Dad, I’m Sorry was also released by 3388, finaling at $1.3M in the U.S.
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