Magnolia Network Orders ‘Fixer Upper’ Set at Chip and Joanna Gaines’ Castle, ‘Silos Baking Competition’ (EXCLUSIVE)

variety.com:

Jennifer Maas TV Business WriterChip and Joanna Gaines’ Magnolia Network has ordered four new original series as part of its Summer/Fall 2022 slate, including a new edition of “Fixer Upper: Welcome Home” set at the couple’s Cottonland Castle in Waco, Texas and a baking competition hosted at their own Silos Baking Co., Variety has learned exclusively.Additionally, the Magnolia Network, which is a co-venture with Warner Bros.

Discovery, has picked up a renovation series starring Annie Hawkins and Brittany Baker, a Casey Corn-hosted family-recipe docuseries and new seasons of “The Lost Kitchen,” “Restoration Road With Clint Harp” and “Zoë Bakes.”While “Silos Baking Competition” is the only food competition on the new lineup, Variety is told it is planned as the first of many at Magnolia Network with more coming later this year. CLICK HERE to follow Variety’s coverage of Upfronts 2022These shows will join Magnolia Network’s current slate of nearly 100 originals and more than 350 hours of content across both its digital platform via Discovery+ and linear network, with 30 more projects in various stages of development.Debuting on Discovery+ last summer, Magnolia Network launched its linear home (the revamped DIY Network) on Jan.

5. Drawing an initial audience of three million viewers, Magnolia Network cracked the Top 25 basic cable networks by jumping 17 spots from where the former DIY had been the previous year.

The linear debut of “Fixer Upper: Welcome Home” alone scored nearly 1.7 million viewers.Magnolia Network became the fastest growing cable network in the first quarter based on year-over-year growth and had the highest-rated quarter in the women 18 and up demo ever when compared to the history of the DIY Network.The.