Madonna And Fireboy DML Get Close In Official Music Video For Viral TikTok ‘Frozen’ Remix

etcanada.com:

Madonna is revisiting a classic in this new “Frozen” music video. The artist released a new video for her 1998 Ray of Light track “Frozen” on March 10 on her official YouTube channel.

The musician dons a sexy leather bodice with cross jewellery while weather imagery plays in the background. Nigerian artist Fireboy DML joins her for a new addition to the track with original verses. READ MORE: See Evan Rachel Wood’s Major Transformation As Madonna In ‘Weird Al’ Yankovic Biopic The new rendition of her iconic track actually came from a viral TikTok remix from musician Sickick.

He posted a video of himself in a mask live-remixing the song with a new beat in March 2021. The viral video garnered over 257 thousand likes and the audio inspired more than 125 thousand TikToks.

A master of marketing, Madonna spotted an opportunity with the trend to release the remix officially on her own account several months later in December 2021. READ MORE: Madonna Says ‘Hell Yeah’ To Touring With Britney Spears, Says They ‘Could Reenact’ Their Iconic Kiss The official remix saw 49 million global streams, reported Variety, and resulted in the artist releasing a new remix with guest Fireboy DML.