Macy’s Thanksgiving Day Parade Ratings Steady With 2019 For Its Covid Edition

deadline.com:

NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on Thursday morning drew a 5.3 rating in the adults 18-49 demographic and 20.7 million viewers, respectable numbers for a mostly pre-taped and pared-down event due to the coronavirus pandemic.The parade’s 9 a.m.-noon ET telecast (it was broadcast at that time across all U.S.

time zones) was down two tenths from 2019’s restriction-free event, which finished with 22.1 million viewers. Overall, the year-over-year drops were 3% in the demo and 6% in viewers, and yesterday’s initial airing marked NBC’s highest-rated and most-watched entertainment telecast of 2020.Combined with an encore later in the afternoon, the parade finished with a 6.2 in the demo and 24.2 million viewers in