M6 CEO David Larramendy Addresses Possible Sale, New Cyril Hanouna Show and Future Streaming Plans in Series Mania Talk

variety.com:

Jamie Lang In a wide-ranging keynote address at Series Mania in Lille, M6 CEO David Larramendy laid out his ambitious vision for the future of one of France’s leading broadcasters.

Reflecting on a transformative year and anticipating further changes, Larramendy emphasized the group’s strategic pivot toward streaming, fiction, and content reinvention in a competitive global media landscape. Possible Sale and Market Consolidation Addressing rumors about a possible sale of M6, Larramendy deflected speculation: “Is M6 for sale?

I don’t know. Ask our shareholder.” However, he acknowledged that the French media market needs consolidation. Due to current regulations, M6 cannot be sold before 2032, but he supports revisiting those rules. “If the law changes, consolidation could happen,” he said, noting past interest from TF1 and new expressions of interest from others. Cyril Hanouna Joins M6 in Entertainment Push In a high-profile talent acquisition, TV host Cyril Hanouna will join M6 in September. “He’s one of the last real stars of television,” said Larramendy.

While Hanouna has been a polarizing figure, the CEO stressed the focus will be on entertainment, not politics. “We don’t intend to do politics—we’re here to entertain.” According to Larramendy, Hanouna is set to host a new show on the W9 network.