The Blumhouse-Universal PG-13 genre title is off to a great start with $2.75M after 5PM showtimes. Universal is betting $17M heading into the weekend on M3GAN while tracking was seeing well north of $20M.
Horror fans come out on Thursday night so hopefully this great momentum keeps up. A Blumhouse movie with great reviews aimed at the under 25 demo is always a good sign for box office prospects: Critics gave M3GAN 95% on Rotten Tomatoes.
The pic is booked at 3,509 theaters and is expected to take the No. 2 slot behind Avatar: The Way of Water which is eyeing between $25M-$30M in weekend 4.
Currently the James Cameron-directed sequel has under $472M going into the weekend — it has a shot at hitting the half billion mark stateside.
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