EXCLUSIVE: LVMH has launched 22 Montaigne Entertainment, a platform to percolate film, TV and audio format productions for its portfolio of 75+ luxury brands.
Named for the address of LVMH’s Paris headquarters, 22 Montaigne has been created in partnership with Superconnector Studios.
Co-founders Jae Goodman and John Kaplan will work with LVMH North America Chairman/CEO Anish Melwani to find the right match between its brands, and creators, producers and distributors.
LVMH will co-develop, co-produce and co-finance these entertainment properties. There is a relatively unmined treasure trove here with brands that go back to the 14th Century.
Read more on deadline.com