Luminate: Netflix, Amazon Prime Video Build Up New Stores of Original Sports Programming
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variety.comWilliam Earl Netflix and Amazon Prime Video are relatively young by TV-industry standards, but they are fast becoming bigger players in the sports-content arena.
New data from Luminate shows that Amazon Prime Video and Netflix have been growing their share of original sports programming over the past four years among general-audience streamers.
Netflix, for example, accounts for more than 26% of the programming about specific sports, teams, well-known athletes and sports “adjacent” programming between 2020 and 2024, while Amazon Prime Video accounts for 19%.
The statistics do not take into account sports programming available on the ESPN+ streaming hub, nor for the programming available on services such as the Fox Sports 1 cable network.
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