Lucy Hale has been named as the new global brand ambassador for beauty brand Almay. The Pretty Little Liars actress will soon begin fronting a series of campaigns for the company, with the marketing to be focused on her clean skincare regime. “I’m a beauty and skincare lover at heart, but I’ve always struggled with finding the right products for my sensitive skin,” she said. “For someone who has and still deals with skin issues, it’s so important that, from start to finish, I keep my beauty routine as gentle as possible, which is why I love Almay products.
From their eyeliners to their mascaras to their make-up remover towelettes, Almay uses gentle ingredients in products that are specially formulated to avoid irritation.
Read more on peoplemagazine.co.za