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‘Lucky 13’s Unusual Greenlight Model Proves Hostage To Fortune As ABC Nixes Game Show
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deadline.comEXCLUSIVE: Lucky 13, the ABC game show hosted by Shaquille O’Neal and Gina Rodriguez, will not return for a second season after failing to strike it lucky.
The series, created by the team that developed Who Wants To Be A Millionaire? and first revealed by Deadline, was more of an acquisition than a traditional greenlight by ABC.
Under the unusual greenlight model, producer Studio 1 pre-funded Lucky 13 in return for a share of ABC’s advertising and product placement sales on the show.
The trouble for Studio 1 was that Lucky 13‘s actual ad revenue fell well short of the producer’s projections, which Deadline understands were independently verified.
Read more on deadline.com
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