Luci Sanan Steps Down From ‘Ninja Warrior’ Distributor The Story Lab
deadline.comEXCLUSIVE: International formats expert Luci Sanan has left The Story Lab after seven years. She leaves her role as SVP, Global at the London-based content arm of communication and ad giant Dentsu after a lengthy spell investing in programs such as Ninja Warrior and The FC Bayern Story.
She also spent three years at The Story Lab overseeing business affairs and operations and managed brand entertainment consultancy and distribution for brands such as IKEA and ABInBev.
Sanan will continue to work for Dentsu in a consultancy capacity focusing on content investment and distribution for brand clients, as part of her own commercial consultancy business.
The exec has extensive experience selling international formats, working for DRG, Banijay International and Small World IFT.
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