Love Island” have plummeted for a second consecutive season. The ITV dating reality show’s Season 10 premiere on Monday night drew 1.3 million and an 11% audience share — that’s slightly more than half the viewers from the 2.4 million viewers (15.4% share) who tuned in for the 2022 summer season opener.
It also continues a downward linear ratings trend for “Love Island,” which had a quiet winter season a few months back despite featuring a new host in Maya Jama.
The winter premiere episode attracted just 1.4 million viewers and an 8.7% audience share on its terrestrial broadcast. (It was a different story on streamer ITVX, with the launch drawing 3.4 million viewers, according to ITV.) The show’s peak years were from 2017 to 2019, when each episode would pull some 3.5 million viewers.
Producers are evidently trying to freshen up the format, with a couple of major twists already thrown in to the Season 10 premiere.
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