LOVE Island are snagging a piece of the pie with an unexpected launch including booze and ready meals. The dating contest, best known for its cast of beach ready singletons, is planning to stock its viewers fridges with a variety of themed drinks and snacks.
Including spirits, beers and soft drinks, nuts, crisps and chocolate, the show recently bagged trademarking of the goodies. The new range also includes healthy picks including soups, juices, mineral water, yoghurt and cereal bars.
It comes after the brand recently passed an application for four different classes of food. The legalities even blocks other retailers from using the Love Island name, taking full advantage of the reality TV show's popularity.
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