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Warner Bros. Entertainment Inc. (commonly known as Warner Bros. and abbreviated as WB), is an American diversified multinational mass media and entertainment conglomerate headquartered at the Warner Bros. Studios complex in Burbank, California, and a division of AT&T's WarnerMedia. Founded in 1923 by brothers Harry, Albert, Sam, and Jack Warner, the company established itself as a leader in the American film industry before diversifying into animation, television, and video games, and is one of the "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA).
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‘Lord of the Rings’ and ‘The Hobbit’ Film and Gaming Rights Up for Sale (EXCLUSIVE)

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variety.com

Cynthia Littleton Business EditorHollywood is about to stampede into Middle Earth. An array of movie, merchandising, gaming and live event rights to “Lord of the Rings,” “The Hobbit” and other titles from author J.R.R.

Tolkien are coming up for auction now that the Saul Zaentz Co. has decided to sell its Tolkien holdings.Zaentz Co. has hired ACF Investment Bank to handle the sale process, which is unfolding this week as bankers make the rounds of the logical Hollywood buyers.

The Tolkien properties are projected to fetch at least $2 billion, based on recent high valuations for top-tier IP and content producers.Representatives for Zaentz Co.

and ACF declined to comment.The timing of the sale process is not accidental. Amazon is set to premiere its long-awaited, mega-budgeted TV series rendition of the enduring “Lord of the Rings” saga, “Lord of the Rings: The Rings of Power,” on Sept.

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