Charlene White paused the latest episode of Loose Women to make an announcement about a 'first' for the popular programme. She revealed the ITV show is set to be broadcast live for 25 consecutive hours.
Loose Women is generally aired in an hour-long slot over lunchtime for 25 years but now, in aid of the network's Britain Get Talking campaign, one episode will air in early December where the women discuss topics at length for just over a whole day on streaming service ITVX.
Speaking on Monday's (November 25) episode, anchor Charlene explained: "As part of ITV's Britain Get Talking campaign, on Thursday 5 December, for the first time in our 25-year history, 'Loose Women' will be broadcasting live for 25 consecutive hours. READ MORE: BBC Strictly Come Dancing's Jamie Borthwick tells Tess Daly 'all he can say' as he misses out on quarter-final "This is all about Britain Get Talking because it's about supporting people if they have mental health struggles.
It's about encouraging people to have those really important conversations about the issues that matter to them." The current panel is made up of anchors Ruth Langsford, Kaye Adams and Christine Lampard as well as regular panellists such as Nadia Sawalha, Janet Street-Porter, Katie Piper, Denise Welch, and Linda Robson amongst a host of others.
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