Loose Women reveals huge show first as Charlene White shares 'biggest ever announcement'

ok.co.uk:

Loose Women is to be broadcast live for 25 consecutive hours.The ITV show has generally aired in an hour-long slot over lunchtime for 25 years but now, in aid of the network's Britain Get Talking campaign, one episode will air in early December where the women discuss topics at length for just over a whole day on streaming service ITVX.

Charlene White, the show's anchor, shared the exciting news on Monday's episode, 25 November. She was joined on today's panel by Coleen Nolan, Judi Love and Frankie Bridge.

Charlene said: "As part of ITV's Britain Get Talking campaign, on Thursday 5 December, for the first time in our 25-year history, Loose Women will be broadcasting live for 25 consecutive hours.This is all about Britain Get Talking because it's about supporting people if they have mental health struggles.

It's about encouraging people to have those really important conversations about the issues that matter to them." In a new promo that aired during today’s show, some of the Loose Women panellists taking part can be heard telling viewers: “As you know, on Loose Women, we love to talk… Now, in support of ITV’s Britain Get Talking campaign, we’re going to do what we do best… Raising awareness, and vital funds, for support helplines and those in need." The current show panel is made up of anchors Charlene, Ruth Langsford, Kaye Adams and Christine Lampard as well as regular panellists such as Coleen Nolan, Nadia Sawalha, Janet Street-Porter, Katie Piper, Denise Welch, and Linda Robson amongst a host of others.