EXCLUSIVE, late Thursday PM: Sources are telling us that Disney’s Rob Marshall directed The Little Mermaid is singing some high notes tonight of $10M+ in previews.
Should that figure exceed $10.8M it will rep the 6th highest preview performance among PG and G rated titles in motion picture history.
Tracking pegged the Halle Bailey movie at a $120M 4-day start over Memorial Day. Remember, that preview cash is made up of Wednesday 6PM fan screenings at 500 premium screen theaters and early shows which began at 3PM today.
Even more impressive, Little Mermaid‘s preview figure bests that of Disney’s live action take of animated toon, Aladdin, from Memorial Day weekend 2019; that Will Smith pic doing $7M before grossing $31.3M on its first Friday for a $116.8M 4-day.Read more on deadline.com