Lionsgate Motion Picture Vice Chair Adam Fogelson On Theaters Being The Best Place For Comedies With Pics Like ‘Joy Ride’ – CinemaCon
deadline.com“Nothing in any future I see can replace the communal theatrical experience,” emphasized Lionsgate Motion Picture Chair Adam Fogelson at the top of Lionsgate CinemaCon presentation, which closed out the 2023 Las Vegas confab this afternoon. “Neither the advent of television, or the advent of videotapes, or the advent or DVD’s, or the advent of streaming platforms, or a global pandemic can stop that,” said Fogelson. “As long as we do our part to please customers, we can all thrive,” Fogelson said emphasizing the studio’s release strategy for both tentpoles and audience specific movies, “the business can’t thrive on tentpoles alone.” Fogelson pointed to the novelty of Lionsgate in meeting different demos: This Friday they have two movies aimed at two different demos: the feature take of Judy Blume’s classic novel, Are You There God?
It’s Me Margaret aimed at women and girls, and the Finland genre movie Sisu (which is in 1,000 theaters). Overall, it was a brief session for Lionsgate, the anchors being the first trailer for Hunger Games: The Ballad of Songbirds and Snakes dropping, and a sneak preview of Adele Lim’s raunchy road comedy, Joy Ride. “Anyone who questions whether theaters are the best place for comedies, wasn’t at SXSW,” said Fogelson trumpeting Joy Ride‘s reception there which stands at 100% on Rotten Tomatoes off 13 reviews.
The Adele Lim directed raunchy comedy Joy Ride stars Oscar nominee Stephanie Hsu, Sabrina Wu, Ashley Park and Sherry Cola. The pic made its world premiere at SXSW back in March and debuts on July 7.
Joy Ride follows four unlikely friends who embark on a once-in-a-lifetime international adventure. When Audrey’s (Park) business trip to Asia goes sideways, she enlists the aid of Lolo
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