Linear TV Viewership Sees Boost In August But Still Down Year-Over-Year; Peacock & Paramount+ Mark Their Territory In Streaming
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deadline.comLinear TV viewership made somewhat of a comeback in August after dropping to an all-time low in July, Nielsen reported in its latest monthly state of TV report, The Gauge.
Combined viewing for broadcast and cable managed to eke back to 50.6% of total TV usage, with broadcast recording its first gain since January.
Broadcast accounted for 20.4% of TV usage, which is a 1.4% gain month-over-month. As for cable, it recorded the largest monthly category across all three categories, ballooning 1.7%.
Broadcast was buoyed by variety programming like America’s Got Talent and Big Brother, but drama and news were the most-watched broadcast genres in August.
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