Lindt Gold Bunny maker issues message to shoppers ahead of Easter saying it has 'no choice'
manchestereveningnews.co.ukChocolate maker Lindt has warned shoppers that the company has 'no choice' but to increase the prices of their products. Swiss chocolate maker Lindt produces the Gold Bunny, an Easter favourite for many families in the UK.
Last month, the company also launched a bar version of the popular treat, which has already been a hit with shoppers. However, Lindt has now shared disappointing news, confirming that they must raise their prices. READ MORE: Tesco shoppers 'run' to stores to try £1.60 ‘life-changing’ limited edition Easter treats Gilles Rouviere, who represents 70 brands including Nestle, Ferrero and Lindt, explained the reasoning in an interview with French publication Actu.
He said the price hike is due to increased costs for packaging, transport and staff wages, reports the Mirror. He pointed out that bad weather has caused cocoa prices to skyrocket. "The fault lies with torrential rains in Ivory Coast and Ghana, combined with a significant drought, which disrupted the harvests," he said. "The difficult weather in these two countries [that are] main bean producers and powerful exporters has caused cocoa prices to soar.
In one year, the price per tonne increased by 114 per cent, reaching an average of 4,500 euros over the year." Back in 2022, a 100g Lindt chocolate bunny cost £1.50, but they are now on sale for £3.75 - a 131 per cent increase.
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