Limitless Live – an annual event described as “a music festival with social purpose at its core” – has announced that it will launch the Black Influence Awards as part of this year’s edition at the Roundhouse in London on 8 Apr.Organisers say that the new awards, sponsored by whisky brand Ballantine’s, will “celebrate black influencers and change-makers throughout a variety of industries”.
Shortlists have been put together by a panel of judges with the final winners due to be selected by public vote.Alongside the new awards, Limitless Live will also “highlight pay disparity for black influencers”.
Organisers explain that a 2021 survey conducted by communications firm MSL found a that on average the monies generated by influencers differs depending on race, with “the gap between white and black influencers at 35%”.
To that end, Limitless Live will “challenge brands to pay equitably and showcase those who are having a positive impact on their industry”.Limitless Live founder Tolu says: “The Limitless Black Influence Awards is an extension of the Limitless Live brand, which is focused on having an equitable impact on communities, societies and business.
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