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Lil Nas X, Shaggy, Dolly Parton — and Bruce Springsteen? — Lead Booming Year for Super Bowl Music Ads
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variety.comAndrew Hampp For a few days last October, ongoing COVID-19 complications made it seem like Super Bowl LV might not take place as planned this Sunday — or lead commercial music supervisors to take on a more somber tone harkening back to the early-quarantine days where seemingly every commercial featured morose piano music.However, the NFL’s successful bubble strategy kept players safe into the winter, which inspired confidence in the ad marketplace: CBS sold out of inventory for the big game earlier this week, selling commercials at an average fee of $5.5 million per 30 seconds.
So this weekend’s Super Bowl ads will be largely business-as-usual, with a few tech brands stepping up to fill the vacancies of stalwarts like Budweiser, Coca-Cola,.
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