EXCLUSIVE: Lewis Hamilton is launching film and TV production company Dawn Apollo Films. The seven-time Formula One champion, who holds the record for most F1 wins, pole positions, and podium finishes, sat down with us to discuss plans for the company, the important role film has played in his life and the role it could play for him after retirement.
The Mercedes star has set up the firm in partnership with his manager, Copper CEO Penni Thow. Already on the slate are two anticipated projects with Apple TV+: an untitled Formula One racing film from Top Gun: Maverick director Joe Kosinski, starring Brad Pitt; and a feature documentary on Hamilton’s own journey, during which he has famously broken barriers on and off the track.
The former will follow a driver who comes out of retirement to compete alongside a rookie against the titans of his sport. Both titles will be executive-produced by Hamilton under the new production banner.
Hamilton says main ambition for the company will be to push “meaningful conversations and impactful storytelling”. The iconic sportsman is particularly keen to build opportunities for diverse voices whether they be from sports, fashion, culture, or technology backgrounds.
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